New logo.
After 26 years as the Bicycle Transportation Alliance, the Portland-based advocacy organization is now officially known as The Street Trust.
Actually, according new Communications Director Kate Walker, the name is now, “The Street Trust, formerly The Bicycle Transportation Alliance.” That “formerly” part will remain for the rest of this year.
You might recall that the name change was ratified by the organization’s board and members back in August. But the new name wasn’t fully integrated into the brand until the new year. “With a new year, we’re finally ready to reveal our new brand,” reads a blog post about the change posted on January 4th.
The change in name comes with an expanded mission. Where the BTA used to be a cycling-centric group, The Street Trust (TST) will also take on issues faced by people who walk and take transit. With that expanded focus they have embarked on an effort to revamp their long-term strategic plan. There’s an event tomorrow (1/10) where all members are invited to give input on where TST should go from here.
TST has also confirmed they will add a 501(c)4 entity to the mix that will allow them to do more direct political lobbying. Adding a Political Action Committee to get even more engaged with issues and elections is under consideration.
Stay tuned for more information on the changes, including release of the organization’s 2017 goals.
— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org
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