Today I went to a presentation by Chicago artist Eric Jensen at the Lillstreet Loft. Eric has been making a living as a functional potter for over forty years. And today’s discussion was about what it takes to be successful while making pottery for a living.
Eric shared many stories about his path to ceramics. How he went to Cranbrook in Michigan for Graduate School back when it was actually affordable. About how he decided early on that retail art fairs were not his thing. Instead, he has done a lot of work with relationships he has built over the years through wholesale fairs & opportunities.
We ended the presentation with a discussion on how he decided how to be “successful” in his own estimation. He did a bit of homework and determined how much “income” he wanted to realistically earn from his pottery business annually. Adding expenses, materials, taxes, etc. on top of that, he had the “big number” that he needed to make each year. He then determined how many days out of the year he wanted to “work.” How many days off. How many days of glazing & firing. How many days of packing, shipping & busy work. How many days of research & development of new concepts. When he finally got to a total number of actual production work days, he used that to divide out the big number. And come up with how many “dollars” he needed to create in the studio during each work day. That daily average number became his goal while making work in thew studio. Logical, but it sounds like a lot of work.
So it looks like I now have a bit of homework.
Which of course I’ve been thinking about for years.
How do you determine if you’re being successful, or just being productive?!
Of course he brought up how pricing works into the equation. How making work that sells over making the “art” you might want to make. How commissions, special orders and consignments worked better for him than retail art fairs.
Keep in mind, Eric Jensen has been working as a full-time ceramic artist for over 45 years. He has years & years of experience & relationships already in place. Even he was quick to admit that times are different now. He does no marketing, social networking or online sales. He’s pretty “old school”… and it’s working for him.
A lot of great information shared today.
Thank you Eric Jensen for sharing your life’s work with us.
And here’s the real kicker…a joke he shared from his potter friend Les Orenstein…
“What did the potter do when he won the lottery?”
He started doing art fairs until the money ran out!
from Gary Jackson: Fire When Ready Pottery http://ift.tt/2j2WH8C
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