Friday, September 23, 2016

Art on a helmet: Nutcase goes “Unframed”

Unframed contest winners from 2015 and 2016.

Unframed contest winners from 2015 and 2016.

Cool designs are at the heart of the success of Portland-based helmet company Nutcase. And what better way to exemplify that than to seek out the best helmet artists in the world and put their designs onto new products?

Artist and 2016 winner

Artist and 2016 winner Yan Yan Ng at work.
(Photo: Nutcase)

That’s the idea behind the company’s Unframed Artist Series. The project launched in 2014 and it has doubled in size each of the last three years. Last year 200 artists submitted designs and the three winners came from Melbourne (by way of Hong Kong), Uganda, and Philadelphia.

The winners get $500 a piece and get to see their designs on production Nutcase helmet models. They also get an all expenses paid trip to the Interbike and Eurobike trade shows where they create a mural live. The mural is then auctioned off and the proceeds go to World Bicycle Relief.

This is how Portland-based bike companies operate!

The fourth annual Unframed call for entries went out earlier this month and the deadline for submissions is October 1st… So get busy! You can find the helmet design template and entry form here.

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— Jonathan Maus, (503) 706-8804 – jonathan@bikeportland.org

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